The name of the new book out from Axios cofounders.
Did you know your writing sucks if you want to be heard?
- Eye-tracking studies show that we
spend 26 seconds, on average, reading a
piece of content?
- We spend fewer than 15 seconds on
most web pages…
- Our brain decides in 17 milliseconds if
we like what we just clicked…
Why it matters: These say “we” and “our” but it means as leaders most our words are
neither read nor heard.
Smart Brevity is a tool to help you write so you can be heard.
But but but…Be smart: you still need smart and relevant content.
I mostly write about business and technology, but personal tech matters just as
much and the same lessons apply.
Last month my physical backup went bad and I nearly lost months of photos and
- Personal things! Family stuff! Photos of my kids!
But I got it all back. For over a decade I’ve used an online backup service called
BackBlaze to back up my personal files.
- BackBlaze backs up your entire computer to the cloud—even
external hard drives (!)—for a fixed monthly price.
They mailed me a hard drive with all of my photos and documents, safe and sound.
I don’t get a spiff to write this: I write about it because I think it is one of the most
important things you can do to protect your personal digital life and memories.